放牛班的春天

Chinese milk tea brands win over young consumers around the world_我的网站

火柴人

一 | (ECNS) -- Chinese modern tea brands such as Mixue Ice Cream & Tea and CHAGEE are rapidly expanding overseas and gaining popularity among young consumers around the world. From Southeast and Central Asia to the Americas, long queues outside Chinese tea shops are becoming an increasingly common sight. Mixue Ice Cream & Tea now operates more than 4,500 stores across 16 countries. The brand recently opened its first store in São Paulo, Brazil, after entering the U.S. and Mexican markets. In Kyrgyzstan, its affordable ice cream and fresh lemonade have proved particularly popular, with local customers accounting for 95% of sales. Localization has been key to Mixue’s overseas growth. In Cambodia, for example, the company uses locally sourced dragon fruit and passion fruit to cater to local tastes while developing regional supply chains. Meanwhile, CHAGEE has opened more than 370 stores overseas, including over 220 in Malaysia. The brand incorporates elements of traditional Chinese culture into its modern packaging and store designs, drawing inspiration from traditional embroidery and Chinese opera. Combined with prominent locations in major shopping malls, this distinctive cultural identity has helped Chinese milk tea become an increasingly fashionable choice among young consumers overseas. (By Intern Lin Qiaochu, Zhang Dongfang) 。　　齐鲁网·闪电新闻8月25日讯 8月25日下午，中宣部2026“活力中国调研行”山东主题采访活动的媒体记者来到德州乐陵影视城。　　地处鲁西北的乐陵，跳出传统县域文旅发展路径，以乐陵影视城为支点，深耕“影视+文旅”融合赛道，把影视片场变身旅游景区，将荧幕流量转化为消费增量，走出了一条以光影赋能县域经济的特色发展之路。

二 | 2022年起，乐陵市抢抓北京影视产业外溢机遇，招引建设乐陵影视城，开启了一场“从无到有”的追光之旅。短短几年，乐陵影视城就建成了包括府邸、园林、酒楼、码头等在内的锦绣唐园，1:1还原的1900年美国旧金山唐人街等项目，完成了开园大剧《国色芳华》、春节档大片《唐探1900》等影视作品拍摄。与多家国内影视公司签订合作协议，先后亮相上海国际电影节、北京国际电影节、香港国际影视展等知名影展。与横店影视城并列荣获全国文化产业基地突出贡献奖，成为山东省第三家“齐鲁嗨拍·山东省影视拍摄取景地”。　　如今，这里已经成为全国各地游客争相打卡的网红目的地。游客换上古装漫步唐街，沉浸式剧游与NPC实景互动，或是穿梭唐人街巷，找寻电影里熟悉的镜头，真正实现“一秒入戏、圆梦片场”，沉浸式体验打破了过去游客“打卡拍照就离开”的浅层观光模式。　　闪电新闻记者严宁逸沈熙圃报道。

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Published on:17:21:09